The Product Review And 5 Key Tips How To Do It Right?
A product review and a rating system has become a popular feature for successful sites. Not only it matters if you are selling a product over your online store, but also if you are selling other people products through affiliate marketing.
As a matter of fact the main advantage of a product review is the assurance to the visitors and customers that this product is not just another banal one. People are actually talking about it (both in positive or negative sense) and their thinking is highlighted on the product page!
In addition, people some times switch to the competitors, when the product details page can’t satisfy their need for detailed information and assurance about the value through a product review.
Also, the product details page is the most important part of the site as this is the place when the customers decide whether to add the product to the cart or not to do so.
Hence, you should take every effort to assure the customers that the products, which are being offered are indeed a good bargain and value for the price.
Here are 5 tips for making the product details page more efficient by encouraging customers and visitors to write reviews for the purchased products:
Tip 1 – The Design Of The Product Review page:
One of the strongest features in the product details page is the option to let the customers express their opinion and experience about the product in form of a product review.
A simple one line comment added by a happy customer can give many other visiting customers, who are sitting on the fence, the needed nudge to purchase the product.
In addition, you should give the product details page design a special emphasize, since people always love to visit product detail pages that are visually attractive and neatly presented.
The product details page should arrange the product images, description, prices and attribute selection options etc. in a structured and simple way. This will help the customers to find information easily.
If the product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a good insight about the product.
If visitors finds an eye-catchy product details page, it’s more likely that they would like to contribute some feedback.
Tip 2 – Simplify The Process:
Keep the Review & Rating feature simple. A complicated process would simply hinder visitors and customers from adding the review.
If you want the rating feature to be present along with the review option, offer a visual 5 star rating which can be rated using the mouse click. And offer the negative rating options that would give a bold impression to the visitors that they are free to rate it the way they feel.
For the Review make the email fields optional as people often don’t want their emails to be visible publicly. Offer an option whether to show or hide the email addresses from the published reviews.
One issue you should be particularly careful about is the CAPTCHA. Easy CAPTCHA can easily be broken by the spammers and hard CAPTCHA irritates the real reviewers.
Choose one which is difficult to break by the Spamming software yet easy for the human users to read.
Tip 3 – Moderate the Product Review and rating:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers.
You should be able to publish/un-publish the review (even manipulate if you want), control the visibility, control the number of reviews per page, reply back to a reviewer and other conventional review & rating moderation features.
If you value what your customers are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated when they find that their reviews are never getting published on your website.
Send them thank you emails for giving the reviews and visiting your website and as reply to the review, write something that would not only impress the reviewers but also other visitors.
Tip 4 – Keep the ‘Negative Reviews’ as well:
If your product details page is full of reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews.
If customers are criticizing the products, it’s your best chance to defend the reason and let others know it. Take the chance to confront the negative reviews with satisfying answers and place them among the other reviews.
Tip 5 – Consider A Product Review Competition:
What about announcing a little gift, free coupon or discount for the top rated reviewers?
Yes, that would definitely encourage visitors and customers to explore your products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.
Wrapping Up
The Product Review is a key pillar of Internet Marketing and another way of word of mouth. If you want to have positive impact
- present your products more visually and in richly designed format
- offer some benefits for writing reviews
- make the process easy
- and moderate regularly to get more reviews and customer feedback